About Hot Spot Lures Ltd.


Hot Spot Lures Ltd. is located in Victoria, British Columbia, Canada. We are on the West Coast of North America, just below the 49th parallel. We are on the southern tip of Vancouver Island, surrounded by the excellent fishing hot spots in the cold waters of the Pacific Ocean.

Since the introduction of our Apex Trolling Lure, one of the most successful artificial trolling lures ever, Hot Spot has become an industry leader in getting results. Our Hot Spot Flasher, which has been often imitated but never duplicated, is one of the most reliable ways of catching fish.

Hot Spot enjoys the support of dedicated anglers all over North America. We return this support by donating to conservation groups and anglers associations, as well as donating prizes for fishing derbies and competitions. We are already marketing our lures in Denmark, Norway, and Sweden. We soon hope to expand into the Asian market in Japan.

Our development of new colors, different rigging techniques, and new lures will keep Hot Spot an industry leader well into the twenty-first century.

Good fishing to all!

H. Bassi, President
N. Bassi, Vice-President